Kinnikinnick Foods Inc. ^®
Gluten Free Has Never Tasted So Good ^®

We've developed a handout you can give to your Local Store. There's room on this letter for your comments, so you can let the store know you'd like to see them stock the New Soft Breads & Buns and why.

If you belong to a support group, photocopy this letter, distribute to your group and hand them to the store manager. A stack of letters can really make an impact on retailers deciding whether or not to stock a product.

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SELF experts Willow Jarosh, R.D., and Stephanie Clarke, R.D., of New York City created the criteria to help select food awards contestants, ensuring that winners are low in calories, saturated fat, sodium, and added sugar, and are free of artificial sweeteners. Take this list along with you when you shop (or to audit what's already in your kitchen) and feel good about digging into any product that meets the guidelines!

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After over a year of research and development, we are pleased to announce the launch of Kinnikinnick Soft Breads & Buns. These products were developed not only to provide great taste & texture but the best nutritional values possible.

• Kinnikinnick Soft Products don't require toasting
• They remain soft after freezing
• Breads are a Full size loaf with regular thickness slice
• Unbeatable Nutrition & Taste
• Increased Loaf Size, Decreased Price

Soft, Tasty & Just Plain Good For You^TM

What People Are Saying

• Absolutely LOVE LOVE the bread! I'm sold after having just 2 slices. Keep on makin magic! via Twitter
• Made a BLT with cheddar using the bread from #tossyourtoaster....totally a WIN. I could eat this EVERYDAY. via Facebook
• mmmm Kinnikinnick! Toss your toaster is right...this bread is so good I feel like I'm being bad! via Facebook
• Just got my not yet released @GF_Insider goodies and I feel like I should be apologizing to @udisglutenfree cuz this stuff is amazing!! via Twitter
• Your new mulitgrain bread is unbelievable!! So delicious!! via Facebook
• The new Bread and Hot Dog Rolls are AMAZING!!!!! - Monika, VA via Facebook
• I have been eating incredibly delicious sandwiches for the last few days ... No toaster involved - Chere via Facebook
• Love the new breads. Hubby and I had to try them right away. - Cathy, WA via Facebook
• I'm so excited about the full size loaf!...and BUNS! Plus, I'm on Weight Watchers and the points aren't bad compared to most. LOVE you guys! - Julie via Facebook
• Love the breads! Especially the fact that the don't need toasting first, although I tried a slice toasted for breakfast yesterday. It was good toasted, too, LOL - Debra via Facebook
• Yesterday morning I packed a salmon salad sandwich on the new soft multigrain bread and it travelled stupendously. Great sandwich later in the day. And the loaf was a few days old! Amazing. - Susan via Facebook
• The white bread was fantastic!!! Sadly, all mine is gone now :( - Alan via Facebook
• The White Bread tastes delicious. I toasted for piece of toast and it was crunchy and fabulous. Loved the new texture and taste. Can't wait for it to be in store!!! via Survey
• Very tasty, great fluffy texture. Made a fantastic sandwich and tasted great. Did not notice what I would call the "slimey taste" I have noticed with most GF products. Also held up very well in soups and makes fantastic toast. via Survey
• It tastes delicious. I toasted for piece of toast and it was crunchy and fabulous. Loved the new texture and taste. Can't wait for it to be in store!!! via Survey
• It was like I never had a sandwich. So good via Survey
• Probably the best gluten free bread! via Survey
• Without doubt the best GF hamburger bun I have ever tasted. Texture was perfectly 'bready' made for a fantastic burger. via Survey
• This range of buns is sure to be a huge success. It is hard to believe they are gluten free. via Survey
• Got my box yesterday... I was so excited to see full loaves of bread! The bread feels soft like regular bread and smells heavenly! Had my first two slices tonight and I think the breadmaker sitting on my counter just might find itself on kijiji if this is the new product line hitting the stores! I have yet to try the hamburger buns and hotdog buns but I have a feeling I will not be disappointed! - Jamey via Facebook
• Just tried your Hamburger rolls - really yummy! We are quickly becoming sold on your products being able to meet our needs! :) - Laura via Facebook
• I have tried them all and they are the best gluten free bread and buns I have ever had. My 5 year old grand children didn't know the difference they loved them too and yes they do freeze well and you don't have to toast them even after freezing....... and the hamburger buns stay together until you are finished... thankyou thankyou - Shannon via Facebook
• Can't wait to find them in the stores!!!! The sample from the Toss Your Toaster thing left us drooling for more!!! It's even better than Udi's!!! - Erin via Facebook
• I've never had anything in my whole life that tastes so good!!!!! via Survey
• I LOVED all the products I won in the "Toss Your Toaster" box that arrived on my doorstep...and YES they are better than Udi's AND Rudi's. "Normal" size and wonderful texture and taste. - Jill via Facebook
• IT"S LIKE CHRISTMAS IN FEBRUARY!!!! Thank you Kinnikinnick!! These are the most amazing products to hit my lips since being gluten free!! I'm so in loooovve!! - Stephanie via Facebook
• Just had an unheated, untoasted slice of the new @GF_Insider multigrain bread. It's a gluten-free breakthrough. The lower price is a bonus. - Scott via Twitter
• PERFECT!! On your new line of bread. Keep up the good work. - Mary-Ellen via Email
• We had hamburgers to celebrate, and they buns lasted through the whole burger and actually tasted delicious - my little carnivore of a son ate his whole bun, and left half his burger!! That has never happened before. The Kinnikinnick buns looked so much like 'real' buns he was afraid to eat it at first! - Lindy via Facebook
• OMG - this new SOFT sandwich bread is terrific! I bit into my turkey/parmesan sandwich and the bread tasted great and DID NOT break! It stayed soft the whole way through. Best part - it came right out of the bag to the sandwich. No messing with a microwave in between! Great job! Keep up the good work. - Dena via Facebook
• I just got my new bread.. YUMMY!!! It has been many years since I have had "real" bread but from what I remember this comes very, very , close - Valerie via Facebook
• I have your new soft breads...thanks...and the Whole grain is the best GF I have had so far... - Chuck via Facebook
• My new soft bread came today and It was great. I can't remember what real bread taste like anymore since it has been 7 years for me. But after eating a grilled cheese sandwich I was in heaven - Dianne via Facebook
• Thank you soo much for the bread that tastes like bread, cooks like bread, feels like bread, is the same price as regular bread AND I don't have to toast it!!!!!!! - Randi via Facebook
• It was absolutely fantastic. If I was blindfolded I would probably think someone was feeding me non GF bread!MMM soft chewy fresh white bread...Kinnikinnick really deserves a medal for this one - www.glutenfreenl.com via Blog
• WOW! Just ordered and quickly received the new soft bread! So exciting that it tastes NORMAL! No weird, bitter taste like another soft GF bread has started having! Thank you Kinnikinnick for coming through with another great product..just please don't ever change it! - Dawn via Facebook
• I just tried these breads and rolls and they are outstanding. It so nice to have bread real bread that is just as soft of a bread that I used to have before I was diagnosed with having Celiac Disease. These breads are more then just great tasting they also have great nutritional value to them - ellensceliacinformation.blogspot.com via Blog
• Biting into the smokie dog was amazing - the new Kinnikinnick buns are awesome! My honest comment would be that I seriously do not think anyone who is a "gluten eater" (ha ha ;) evil gluten eaters) would be able to tell the difference between this amazing product and one that was made with wheat. It was seriously heaven ~ soft on the inside yet had a lovely brown and slightly chewy crust ~ really good ... no amazing! - highonlifeandglutenfree.blogspot.com via Blog
• Kinnikinnick's new breads live up to the hype. My kid's taking sandwiches to school again. - Scott R via Twitter
• I have been gluten-free since 1982 and have bought/tried many different breads/buns over the years... these new soft hamburger buns are by far the best out there. It is amazing just how good they are, texture and taste are both at the top... they are highly recommended. - Keith via Facebook
• The new soft hotdog buns are like the hamburger buns... great texture/taste. They are the closest thing to regular baked buns money can buy! They are highly recommended! - Keith via Facebook
• Best bread I have found been gluten free since 2006 - Wayne via Facebook
• . It was the best premade packaged bread I have ever tasted. - Michelle via Facebook
• This bread is AMAZING. AMA-ZING! And tastes exactly the same after freezing and thawing as it does without freezing - Sarah via Facebook
• I have tried all the breads out there whether they were carried by the local stores or I had to order them...this is the best BY FAR...I hope my local grocery will get them in soon - Chuck via Facebook
• Best bread out there. My dsughter loves the buns. She says its like having real bread. - Mardelle via Facebook
• My husband has never been happier, he's thrilled that he can now eat a hamburger and have the bun survive to the very last bite and the bread is soft and wonderful, and like they say, it doesn't need to be toasted, and this is after freezing and thawing. - Katrina via Facebook
• The bread was absolutely soft and delicious.. It was by far the best pre-packaged bread. - Michelle via Facebook
• The new breads are incredible and make wonderful grilled cheese sandwiches or French toast. The sky is the limit and non-Celiacs can't believe how good it all tastes. You don't need a toaster any longer to make a sandwich - Marion via Facebook
• They not only lived up to the hype, but completely exceeded our expectations. The buns were light, airy and moist and virtually identical to white gluten-based hot dog and hamburger buns. - Las Vegas Gluten-Free Examiner via Review Site
• I can't contain the excitement! Seriously might be the best bread I've had in six years - including any homemade attempts ;) - Jax via Facebook
• I've had a loaf of soft multigrain bread from @GF_Insider since Friday, and it's still soft! They weren't kidding, it's soft! #glutenfree - Rebecca via Twitter
• Kinnikinnick white #gfbuns are so soft and tasty, u don't miss the gluten, even my husband not #gf and bread afficiando loved em via Twitter

Good Nutrition and Gluten Free used to be mutually exclusive. Not so any more. Kinnikinnick Soft Bread & Buns have great nutritional values to go along with their outstanding taste and texture. To highlight each product's nutritional benefits, we've provided an easy to read and understand Nutritional Summary on the front of each package.

• At least 5 g of Fiber per serving
• Zero Cholesterol
• Zero Trans Fat
• 1 g or less sugar per serving
• Fortified with 5 essential nutrients
• Lower in sodium than our existing bread products and many other bread products on the market (even non-gluten free breads)
• No Artificial Colours, Flavours or Preservatives

These are the first Gluten Free Bakery Products to qualify for the Heart & Stroke Foundation of Canada ^TM Health Check ^TM Program.